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Nursing homeFAID #9078

Brunswick Cove Nursing Center

1478 RIVER ROAD, WINNABOW, NC, 28479
(910) 371-9894
175 licensed beds
★★★★★2/5CMS Five-Star overall3/5 health inspections3/5 staffing1/5 quality measuresSource: CMS Care Compare

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Photo of BRUNSWICK COVE NURSING CENTER
Photo via Google · Brunswick Cove Living Center
What we can show you for free.
Bed capacity
175
CMS facility ID
345318
Care type
Nursing home
County
Brunswick
Facility name
Brunswick Cove Nursing Center
Street address
1478 RIVER ROAD
City / state / ZIP
Winnabow, NC 28479
Phone
(910) 371-9894

Brunswick Cove Nursing Center is a Medicare/Medicaid-certified skilled nursing facility in Winnabow, North Carolina. It is licensed for 175 beds — well above the median for skilled nursing facilities in North Carolina (102 beds).

It is one of 1 senior care facility in Winnabow and 420 skilled nursing facilities across North Carolina. Families comparing options should weigh inspection history, ownership record, and litigation — not just the tour — before deciding.

Federal inspectors have cited Brunswick Cove Nursing Center 34 times across 9 inspections in the last three years, including 1 food-safety citation, and CMS has imposed $70,913 in fines. Every citation is listed, dated, and graded in the inspection record below.

This listing draws on federal CMS Nursing Home Compare records, and was last updated on August 31, 2026. Background reports are compiled from primary sources — state inspection files, federal CMS data, corporate registrations, and court records — at the time of order.

What the public record shows.

Ownership & operator

Ownership type
For profit - Limited Liability company

Registered owners & officers

Campbell, Hugh
Direct owner · Operational control — 50% stake — since 2007
Miller, Zachary
Direct owner · Operational control — 50% stake — since 2007

Regulatory standing

Licensed / certified since
1990-05-10
CMS overall rating
2 of 5 stars
Health deficiencies
7 at the last standard inspection
Federal fines
$70,913 total
Last standard inspection
2025-12-04
Nurse staffing
4.3 hours per resident per day

Cost & payer profile (FY2023 cost report)

Average billed charges
$270 per day (≈ $8,210/month). Private-pay prices typically track billed charges; Medicare and Medicaid pay set rates.
Payer mix (resident days)
63% Medicaid · 5% Medicare · 32% private/other
Occupancy
61% (fiscal year 2023)
Vs. state median
28% below the NC median of $373/day — full state cost breakdown

Services & coverage

Licensed beds
175
Medicare
Accepted
Medicaid
Accepted
Wheelchair accessible
entrance and parking
Visiting hours
Daily Open 24 hours
Compiled from CMS Nursing Home Compare; owners/officers from the CMS Ownership dataset; cost & occupancy from the facility's own CMS cost report; hours/accessibility via Google · last verified 2026-08-31. Facilities can submit a correction.
Every citation, dated and graded.

Kitchen & food safety

Federal surveyors inspect the kitchen at every standard visit. This facility has 1 food-safety citation on its three-year record — flagged below among the inspections.
2026-02-20Health inspectionComplaint-triggered1 citation
F-0760
D · No harm foundFrom a complaint
Ensure that residents are free from significant medication errors.
Corrected 2026-03-12
2025-12-04Health inspectionComplaint-triggered6 citations
F-0658
D · No harm found
Ensure services provided by the nursing facility meet professional standards of quality.
Corrected 2025-12-27
F-0684
D · No harm found
Provide appropriate treatment and care according to orders, resident’s preferences and goals.
Corrected 2025-12-27
F-0686
D · No harm found
Provide appropriate pressure ulcer care and prevent new ulcers from developing.
Corrected 2025-12-27
F-0689
D · No harm foundFrom a complaint
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Corrected 2025-12-27
F-0695
D · No harm found
Provide safe and appropriate respiratory care for a resident when needed.
Corrected 2025-12-27
F-0880
D · No harm found
Provide and implement an infection prevention and control program.
Corrected 2025-12-27
5 earlier / fire-safety inspections (27 citations)
2024-07-25Health inspectionComplaint-triggered8 citations
F-0580
D · No harm foundFrom a complaint
Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.
Corrected 2024-09-01
F-0582
D · No harm found
Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.
Corrected 2024-09-01
F-0641
E · No harm found
Ensure each resident receives an accurate assessment.
Corrected 2024-09-01
F-0656
D · No harm found
Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
Corrected 2024-09-01
F-0685
E · No harm found
Assist a resident in gaining access to vision and hearing services.
Corrected 2024-09-01
F-0695
D · No harm found
Provide safe and appropriate respiratory care for a resident when needed.
Corrected 2024-09-01
F-0756
E · No harm found
Ensure a licensed pharmacist perform a monthly drug regimen review, including the medical chart, following irregularity reporting guidelines in developed policies and procedures.
Corrected 2024-09-01
F-0758
E · No harm foundFrom a complaint
Implement gradual dose reductions(GDR) and non-pharmacological interventions, unless contraindicated, prior to initiating or instead of continuing psychotropic medication; and PRN orders for psychotropic medications are only used when the medication is necessary and PRN use is limited.
Corrected 2024-09-01
2023-05-25Health inspection5 citations
F-0657
D · No harm found
Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals.
Corrected 2023-07-06
F-0689
D · No harm found
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Corrected 2023-07-06
F-0812
E · No harm foundFood safety
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Corrected 2023-07-06
F-0851
B · No harm found
Electronically submit to CMS complete and accurate direct care staffing information, based on payroll and other verifiable and auditable data.
Corrected 2023-06-01
F-0867
E · No harm found
Set up an ongoing quality assessment and assurance group to review quality deficiencies and develop corrective plans of action.
Corrected 2023-07-06
2025-12-04Fire-safety inspection8 citations
K-0161
E · No harm found
Use approved construction type or materials.
Corrected 2026-04-01
K-0211
D · No harm found
Keep aisles, corridors, and exits free of obstruction in case of emergency.
Corrected 2026-04-01
K-0321
F · No harm found
Ensure that special areas are constructed so that walls can resist fire for one hour or have an approved fire extinguishing system.
Corrected 2026-04-01
K-0324
D · No harm found
Provide properly protected cooking facilities.
Corrected 2026-04-01
K-0353
D · No harm found
Inspect, test, and maintain automatic sprinkler systems.
Corrected 2026-04-01
K-0372
D · No harm found
Ensure smoke barriers are constructed to a 1 hour fire resistance rating.
Corrected 2026-04-01
K-0511
F · No harm found
Have properly installed electrical wiring and gas equipment.
Corrected 2026-04-01
K-0919
E · No harm found
Meet requirements for the use of electrical equipment.
Corrected 2026-04-01
2024-07-25Fire-safety inspection3 citations
K-0321
D · No harm found
Ensure that special areas are constructed so that walls can resist fire for one hour or have an approved fire extinguishing system.
Corrected 2024-09-04
K-0918
E · No harm found
Have generator or other power source capable of supplying service within 10 seconds.
Corrected 2024-09-04
K-0923
D · No harm found
Have proper medical gas storage and administration areas.
Corrected 2024-09-04
2023-05-25Fire-safety inspection3 citations
K-0324
D · No harm found
Provide properly protected cooking facilities.
Corrected 2023-08-11
K-0353
D · No harm found
Inspect, test, and maintain automatic sprinkler systems.
Corrected 2023-08-11
K-0923
D · No harm found
Have proper medical gas storage and administration areas.
Corrected 2023-08-11

Federal penalties

2024-02-20Fine$4,938
2024-02-12Fine$4,938
2024-01-22Fine$14,814
2024-01-08Fine$4,938
2024-01-02Fine$4,587
2023-12-11Fine$13,762
2023-11-06Fine$4,587
2023-10-30Fine$4,587
2023-10-10Fine$13,762
Total fines$70,913
Citations and penalties from the CMS Provider Data Catalog (three-year survey window, refreshed monthly). Severity codes follow the federal scope/severity grid; “Immediate jeopardy” is the most serious grade CMS issues. CCN 345318.
What people say on Google.
3.357 ratings on Google
★★★★★Eric Plunkett · 2026-02-12 · via Google

“Brunswick Cove Rehab Center exceeded every expectation our family had. The entire staff was truly exceptional. Their kindness and genuine concern never went unnoticed. It gave us tremendous peace of mind knowing that such capable and compassionate professionals were overseeing the care. What stands out most about Brunswick Cove is the heart of the people who work there. They go above and beyond,…”

★Faith Duncan · 2026-02-11 · via Google

“Understaffed and the staff they do have is poorly trained. My family member was there for less than 24 hours in the rehab portion before being given a medication that is unsafe for Parkinson’s patients, and five times the appropriate dose, at that. Staff took zero responsibility for this incident that resulted in my loved one being transported back to the emergency room. When EMS came, the EMT sai…”

★★★★★David Schaeffer · 2025-10-27 · via Google

“My father was here for a little over three months before he passed. The facility is a little bit older, but I found the staff to be attentive and caring, and to go out of their way to get him involved in activities. I was able to come there 3 to 4 times a week. He was bathed or given a sponge bath most days.”

Ratings and reviews are from Google and reflect visitor opinions, not our verification. See all reviews on Google
What unlocks when you order.

Ownership & corporate history

Primary tier
Prior operators & transfers
Corporate network & affiliates
,
Owners' other facilities
· · 2 more

Inspection citations — last 5 years

Locked
The 34 citations above are shown free. The report takes each one and explains it in plain English — what the tag requires, how serious the scope/severity grade really is, whether it recurred across surveys — plus the five-year pattern a single inspection can't show.

Civil & criminal lawsuits

Advanced tier only
Active civil suits
#
Federal dockets
CDC infection data
Unlock the full file
Citations, owner history, lawsuits — decoded into one PDF.
Sources we pull for this facility.
Source
CMS Nursing Home Compare
data.cms.gov Provider Data Catalog
Last verified 2026-08-31
Source
Google Business Profile
Photos, reviews & hours
Displayed with attribution · refreshed on re-run
Source
Secretary of State filings
Entity & officer search
Pulled when a report is ordered
Source
PACER federal dockets
pacer.uscourts.gov
Pulled when a report is ordered