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Nursing homeFAID #7890

Cranford Health and Extended Care Center

205 BIRCHWOOD AVE, CRANFORD, NJ, 07016
(908) 272-6660
birchwoodrhc.com
200 licensed beds
★★★★★5/5CMS Five-Star overall4/5 health inspections3/5 staffing5/5 quality measuresSource: CMS Care Compare

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Photo of Cranford Health and Extended Care Center
Photo via Google · Birchwood Rehabilitation & Healthcare Center

Public record summary

What we can show you for free.
Bed capacity
200
State license
062006
CMS facility ID
315091
Care type
Nursing home
Facility name
Cranford Health and Extended Care Center
Legal entity
Birchwood Rehabilitation and Healthcare Center
Street address
205 BIRCHWOOD AVE
City / state / ZIP
Cranford, NJ 07016
Phone
(908) 272-6660
Website
birchwoodrhc.com
State license #
062006

About this facility — Cranford Health and Extended Care Center

Cranford Health and Extended Care Center is a Medicare/Medicaid-certified skilled nursing facility in Cranford, New Jersey. It is licensed for 200 beds — well above the median for skilled nursing facilities in New Jersey (130 beds).

It is one of 6 senior care facilities in Cranford and 348 skilled nursing facilities across New Jersey. Families comparing options should weigh inspection history, ownership record, and litigation — not just the tour — before deciding.

Federal inspectors have cited Cranford Health and Extended Care Center 39 times across 11 inspections in the last three years, including 3 food-safety citations; no federal fines are on record. Every citation is listed, dated, and graded in the inspection record below.

This listing draws on federal CMS Nursing Home Compare records, and was last updated on August 31, 2026. Background reports are compiled from primary sources — state inspection files, federal CMS data, corporate registrations, and court records — at the time of order.

Facility background

What the public record shows.

Ownership & operator

Operator / owner
Cranford Snf Llc
Parent company
Atlas Healthcare
Ownership type
For profit - Limited Liability company
Administrator
Jeffrey Lew

Registered owners & officers

Cranford Holdco Llc
Direct owner — 100% stake — since 2022
Bak, Pinchos
Officer — since 2022
Copper Nj Trust
Indirect owner — since 2022
Gold Nj Trust
Indirect owner — since 2022
Goldberger, Shlomo
Managing employee — since 2022
Malt Family Trust
Indirect owner — since 2022
Meisner, Robert
Indirect owner — since 2022
Nj Mazel Parentco Llc
Indirect owner — since 2022
Nj Noble Parentco Llc
Indirect owner — since 2022
Sgs 2010 Family Trust
Indirect owner — since 2022
Silver Nj Trust
Indirect owner — since 2022
Tyh 2017 Trust
Indirect owner — since 2022

Regulatory standing

Federal court records
3 naming its parent company — view the cases (a listed case is not a finding of wrongdoing)
Licensed / certified since
1972-09-01
License expires
2027-07-31
CMS overall rating
5 of 5 stars
Health deficiencies
4 at the last standard inspection
Federal fines
None on record
Last standard inspection
2025-12-11
Nurse staffing
3.4 hours per resident per day

Cost & payer profile (FY2023 cost report)

Average billed charges
$389 per day (≈ $11,830/month). Private-pay prices typically track billed charges; Medicare and Medicaid pay set rates.
Payer mix (resident days)
67% Medicaid · 15% Medicare · 17% private/other
Occupancy
88% (fiscal year 2023)
Vs. state median
8% below the NJ median of $422/day — full state cost breakdown

Services & coverage

Licensed beds
200
Licensed as
LONG TERM CARE FACILITY SNF/NF
Medicare
Accepted
Medicaid
Accepted
Wheelchair accessible
entrance and parking
Compiled from CMS Nursing Home Compare; owners/officers from the CMS Ownership dataset; cost & occupancy from the facility's own CMS cost report; hours/accessibility via Google · last verified 2026-08-31. Facilities can submit a correction.

Inspection record

Every citation, dated and graded.

Kitchen & food safety

Federal surveyors inspect the kitchen at every standard visit. This facility has 3 food-safety citations on its three-year record — flagged below among the inspections.
2025-12-11Health inspectionComplaint-triggered4 citations
F-0550
E · No harm found
Honor the resident's right to a dignified existence, self-determination, communication, and to exercise his or her rights.
Corrected 2025-12-30
F-0584
D · No harm foundFrom a complaint
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Corrected 2025-12-31
F-0684
D · No harm foundFrom a complaint
Provide appropriate treatment and care according to orders, resident’s preferences and goals.
Corrected 2025-12-31
F-0700
D · No harm found
Try different approaches before using a bed rail. If a bed rail is needed, the facility must (1) assess a resident for safety risk; (2) review these risks and benefits with the resident/representative; (3) get informed consent; and (4) Correctly install and maintain the bed rail.
Corrected 2025-12-30
2024-11-14Health inspectionComplaint-triggered1 citation
F-0812
D · No harm foundFood safetyFrom a complaint
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Corrected 2024-12-06
5 earlier / fire-safety inspections (34 citations)
2024-08-06Health inspectionComplaint-triggered9 citations
F-0584
D · No harm foundFrom a complaint
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Corrected 2024-08-27
F-0641
D · No harm foundFrom a complaint
Ensure each resident receives an accurate assessment.
Corrected 2024-09-03
F-0656
D · No harm found
Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
Corrected 2024-09-03
F-0686
D · No harm foundFrom a complaint
Provide appropriate pressure ulcer care and prevent new ulcers from developing.
Corrected 2024-09-03
F-0698
E · No harm found
Provide safe, appropriate dialysis care/services for a resident who requires such services.
Corrected 2024-09-03
F-0711
D · No harm found
Ensure the resident's doctor reviews the resident's care, writes, signs and dates progress notes and orders, at each required visit.
Corrected 2024-09-03
F-0755
E · No harm found
Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.
Corrected 2024-09-03
F-0812
F · No harm foundFood safety
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Corrected 2024-09-03
F-0880
E · No harm found
Provide and implement an infection prevention and control program.
Corrected 2024-09-03
2022-08-04Health inspection11 citations
F-0578
D · No harm found
Honor the resident's right to request, refuse, and/or discontinue treatment, to participate in or refuse to participate in experimental research, and to formulate an advance directive.
Corrected 2022-09-03
F-0637
E · No harm found
Assess the resident when there is a significant change in condition
Corrected 2022-09-03
F-0641
D · No harm found
Ensure each resident receives an accurate assessment.
Corrected 2022-09-03
F-0658
D · No harm found
Ensure services provided by the nursing facility meet professional standards of quality.
Corrected 2022-09-03
F-0688
D · No harm found
Provide appropriate care for a resident to maintain and/or improve range of motion (ROM), limited ROM and/or mobility, unless a decline is for a medical reason.
Corrected 2022-09-03
F-0695
E · No harm found
Provide safe and appropriate respiratory care for a resident when needed.
Corrected 2022-09-03
F-0755
E · No harm found
Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.
Corrected 2022-09-03
F-0761
D · No harm found
Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.
Corrected 2022-09-03
F-0812
F · No harm foundFood safety
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Corrected 2022-09-03
F-0880
E · No harm found
Provide and implement an infection prevention and control program.
Corrected 2022-09-03
F-0921
D · No harm found
Make sure that the nursing home area is safe, easy to use, clean and comfortable for residents, staff and the public.
Corrected 2022-09-03
2025-12-11Fire-safety inspection3 citations
K-0293
F · No harm found
Have properly located and lighted "Exit" signs.
Corrected 2025-12-31
K-0351
F · No harm found
Install an approved automatic sprinkler system.
Corrected 2025-12-31
K-0712
F · No harm found
Have simulated fire drills held at unexpected times.
Corrected 2025-12-31
2024-08-06Fire-safety inspection5 citations
K-0281
F · No harm found
Install proper backup exit lighting.
Corrected 2024-09-05
K-0353
F · No harm found
Inspect, test, and maintain automatic sprinkler systems.
Corrected 2024-09-05
K-0363
F · No harm found
Install corridor and hallway doors that block smoke.
Corrected 2024-08-30
K-0761
F · No harm found
To conduct inspection, testing and maintenance of fire doors by qualified individuals.
Corrected 2024-08-30
K-0918
F · No harm found
Have generator or other power source capable of supplying service within 10 seconds.
Corrected 2024-08-30
2022-08-04Fire-safety inspection6 citations
K-0291
E · No harm found
Install emergency lighting that can last at least 1 1/2 hours.
Corrected 2022-09-03
K-0293
E · No harm found
Have properly located and lighted "Exit" signs.
Corrected 2022-09-03
K-0351
D · No harm found
Install an approved automatic sprinkler system.
Corrected 2022-09-03
K-0521
E · No harm found
Ensure heating and ventilation systems that have been properly installed according to the manufacturer's instructions.
Corrected 2022-09-03
K-0912
D · No harm found
Have power receptacles that are properly grounded.
Corrected 2022-09-03
K-0918
E · No harm found
Have generator or other power source capable of supplying service within 10 seconds.
Corrected 2022-09-03
Citations and penalties from the CMS Provider Data Catalog (three-year survey window, refreshed monthly). Severity codes follow the federal scope/severity grid; “Immediate jeopardy” is the most serious grade CMS issues. CCN 315091.

Visitor reviews

What people say on Google.
4.1372 ratings on Google
★★★★★Frank Verducci · 2026-08-05 · via Google

“First time picked this place due to location, but very happy I did. Clean and friendly staff. One floor complex also a bonus. Food looked great from what I witnessed. I was called for a conference call with all my mothers specialists the day after she was admitted. They have a device on the wall which I never saw before at any center or hospital I was called from a nurse explaining it us a monitor…”

★Cazz Fleming · 2026-07-13 · via Google

“If I could give this facility zero stars, I would. My family’s experience at Birchwood Rehabilitation Center was one of the worst healthcare experiences we have ever had. My mother was admitted for rehabilitation, and from the moment she arrived, it became clear that patient care was not a priority. One of the biggest concerns was communication. Several staff members could not effectively communic…”

★★★★Kimberly Lee · 2026-05-25 · via Google

“My mom spent 2 months at Birchwood, and although I did have some issues along the way I must say that most of the staff were very sweet and friendly. They treated my mom like a friend, and that was very comforting for me and my family. A few of the fabulous staff members were Murphy CNA Mary Paul 3-11 CNA Shannon CNA Osha Unit clerk Jackie rehab Hassan maintenance Eleanor wound nurse These employe…”

Ratings and reviews are from Google and reflect visitor opinions, not our verification. See all reviews on Google

Inside your report

What unlocks when you order.

Ownership & corporate history

Primary tier
Prior operators & transfers
Corporate network & affiliates
,
Owners' other facilities
· · 2 more

Inspection citations — last 5 years

Locked
The 39 citations above are shown free. The report takes each one and explains it in plain English — what the tag requires, how serious the scope/severity grade really is, whether it recurred across surveys — plus the five-year pattern a single inspection can't show.

Civil & criminal lawsuits

Advanced tier only
Active civil suits
#
Federal dockets
CDC infection data
Unlock the full file
Citations, owner history, lawsuits — decoded into one PDF.
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Original records

Sources we pull for this facility.
Source
CMS Nursing Home Compare
data.cms.gov Provider Data Catalog
Last verified 2026-08-31
Source
Federal NPI Registry (NPPES)
NPI 1457479784
Monthly federal file
Source
Google Business Profile
Photos, reviews & hours
Displayed with attribution · refreshed on re-run
Source
Secretary of State filings
Entity & officer search
Pulled when a report is ordered