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Nursing homeFAID #12512

Franklin Health and Rehabilitation Center

720 ORCHARD AVENUE, ROCKY MOUNT, VA, 24151
(540) 489-3467
120 licensed beds
★★★★★3/5CMS Five-Star overall3/5 health inspections1/5 staffing5/5 quality measuresSource: CMS Care Compare

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Photo of FRANKLIN HEALTH AND REHABILITATION CENTER
Photo via Google · Franklin Health & Rehabilitation Center
What we can show you for free.
Bed capacity
120
CMS facility ID
495207
Care type
Nursing home
County
Franklin
Facility name
Franklin Health and Rehabilitation Center
Street address
720 ORCHARD AVENUE
City / state / ZIP
Rocky Mount, VA 24151
Phone
(540) 489-3467

Franklin Health and Rehabilitation Center is a Medicare/Medicaid-certified skilled nursing facility in Rocky Mount, Virginia. It is licensed for 120 beds — close to the median for skilled nursing facilities in Virginia (117 beds).

It is one of 5 senior care facilities in Rocky Mount and 289 skilled nursing facilities across Virginia. Families comparing options should weigh inspection history, ownership record, and litigation — not just the tour — before deciding.

Federal inspectors have cited Franklin Health and Rehabilitation Center 31 times across 8 inspections in the last three years; no federal fines are on record. Every citation is listed, dated, and graded in the inspection record below.

This listing draws on federal CMS Nursing Home Compare records, and was last updated on August 31, 2026. Background reports are compiled from primary sources — state inspection files, federal CMS data, corporate registrations, and court records — at the time of order.

What the public record shows.

Ownership & operator

Parent company
Lifeworks Rehab
Ownership type
For profit - Limited Liability company

Registered owners & officers

Franklin Holdings I Llc
Direct owner — 100% stake — since 2021
Ak 2003 Family Trust
Indirect owner — since 2021
Al 2003 Family Trust
Indirect owner — since 2021
America West Llc
Indirect owner — since 2021
Charles 1994 & Family Llc
Indirect owner — since 2021
Charles 1994 Family Grantor Trust
Indirect owner — since 2021
Charles 1994 Llc
Indirect owner — since 2021
Edward 1998 Family Grantor Trust
Indirect owner — since 2021
Edward 1998 Llc
Indirect owner — since 2021
Kss 2000 Family Trust
Indirect owner — since 2021
Ml 2000 Family Trust
Indirect owner — since 2021
Mrv West Llc
Indirect owner — since 2021
Rajchenbach, Moshe
Officer — since 2021
Rczbm West Manager Llc
Operational control — since 2021
Redrock West Llc
Indirect owner — since 2021
Sas 1998 Family Trust
Indirect owner — since 2021
Saul 2012 Family Grantor Trust
Indirect owner — since 2021
Saul 2012 Llc
Indirect owner — since 2021
Spiegel, Hindy
Officer · Operational control — since 2021

Regulatory standing

Licensed / certified since
1990-02-05
CMS overall rating
3 of 5 stars
Health deficiencies
11 at the last standard inspection
Federal fines
None on record
Last standard inspection
2023-09-22
Nurse staffing
3.3 hours per resident per day

Cost & payer profile (FY2024 cost report)

Average billed charges
$440 per day (≈ $13,380/month). Private-pay prices typically track billed charges; Medicare and Medicaid pay set rates.
Payer mix (resident days)
66% Medicaid · 11% Medicare · 23% private/other
Occupancy
97% (fiscal year 2024)
Vs. state median
10% above the VA median of $401/day — full state cost breakdown

Services & coverage

Licensed beds
120
Medicare
Accepted
Medicaid
Accepted
Wheelchair accessible
entrance and parking
Visiting hours
Daily Open 24 hours
Compiled from CMS Nursing Home Compare; owners/officers from the CMS Ownership dataset; cost & occupancy from the facility's own CMS cost report; hours/accessibility via Google · last verified 2026-08-31. Facilities can submit a correction.
Every citation, dated and graded.

Kitchen & food safety

CleanNo food-safety or dietary citations in the last three years of federal inspections.
2026-05-12Health inspectionComplaint-triggered1 citation
F-0689
G · Actual harmFrom a complaint
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Corrected 2026-04-10
2023-09-22Health inspectionComplaint-triggered10 citations
F-0583
D · No harm found
Keep residents' personal and medical records private and confidential.
Corrected 2023-12-01
F-0641
D · No harm found
Ensure each resident receives an accurate assessment.
Corrected 2023-12-01
F-0684
D · No harm foundFrom a complaint
Provide appropriate treatment and care according to orders, resident’s preferences and goals.
Corrected 2023-12-01
F-0689
D · No harm found
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Corrected 2023-12-01
F-0695
D · No harm found
Provide safe and appropriate respiratory care for a resident when needed.
Corrected 2023-12-01
F-0759
D · No harm found
Ensure medication error rates are not 5 percent or greater.
Corrected 2023-12-01
F-0761
D · No harm found
Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.
Corrected 2023-12-01
F-0770
D · No harm found
Provide timely, quality laboratory services/tests to meet the needs of residents.
Corrected 2023-12-01
F-0842
D · No harm found
Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.
Corrected 2023-12-01
F-0880
D · No harm foundFrom a complaint
Provide and implement an infection prevention and control program.
Corrected 2023-12-01
4 earlier / fire-safety inspections (20 citations)
2021-07-22Health inspection2 citations
F-0684
D · No harm found
Provide appropriate treatment and care according to orders, resident’s preferences and goals.
Corrected 2021-09-08
F-0760
D · No harm found
Ensure that residents are free from significant medication errors.
Corrected 2021-09-08
2018-09-20Health inspection3 citations
F-0641
D · No harm found
Ensure each resident receives an accurate assessment.
Corrected 2018-10-24
F-0756
E · No harm found
Ensure a licensed pharmacist perform a monthly drug regimen review, including the medical chart, following irregularity reporting guidelines in developed policies and procedures.
Corrected 2018-10-24
F-0842
D · No harm found
Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.
Corrected 2018-10-24
2023-09-22Fire-safety inspection3 citations
K-0291
D · No harm found
Install emergency lighting that can last at least 1 1/2 hours.
Corrected 2024-02-28
K-0345
F · No harm found
Have approved installation, maintenance and testing program for fire alarm systems.
Corrected 2024-02-28
K-0346
E · No harm found
Follow proper procedures when the fire alarm was out of service for more than 4 hours.
Corrected 2024-02-28
2021-07-22Fire-safety inspection12 citations
K-0271
E · No harm found
Have exits that are accessible at all times.
Corrected 2021-12-06
K-0293
D · No harm found
Have properly located and lighted "Exit" signs.
Corrected 2021-09-21
K-0345
E · No harm found
Have approved installation, maintenance and testing program for fire alarm systems.
Corrected 2021-09-21
K-0352
F · No harm found
Properly install and monitor supervisory attachments on automatic sprinkler systems.
Corrected 2021-12-06
K-0353
F · No harm found
Inspect, test, and maintain automatic sprinkler systems.
Corrected 2021-10-25
K-0355
D · No harm found
Properly select, install, inspect, or maintain portable fire extinguishes.
Corrected 2021-09-21
K-0363
F · No harm found
Install corridor and hallway doors that block smoke.
Corrected 2021-10-25
K-0511
F · No harm found
Have properly installed electrical wiring and gas equipment.
Corrected 2021-09-21
K-0521
F · No harm found
Ensure heating and ventilation systems that have been properly installed according to the manufacturer's instructions.
Corrected 2021-09-21
K-0711
D · No harm found
Provide a written emergency evacuation plan.
Corrected 2021-09-21
K-0761
E · No harm found
To conduct inspection, testing and maintenance of fire doors by qualified individuals.
Corrected 2021-10-25
K-0920
D · No harm found
Ensure proper usage of power strips and extension cords.
Corrected 2021-09-21
Citations and penalties from the CMS Provider Data Catalog (three-year survey window, refreshed monthly). Severity codes follow the federal scope/severity grid; “Immediate jeopardy” is the most serious grade CMS issues. CCN 495207.
What people say on Google.
4.5185 ratings on Google
★★★★★Barbara Filleau · 2025-12-28 · via Google

“All of the Nurses and Staff were very helpful making my Sister-in- law adjust to her room. They even gave her special attention when she wanted something from the store and they ran out and got it for her that day. There was always someone in the room helping her with Speech Therapy or Physical Therapy. Terry, especially in Admitting helped me understand the process of Insurance, Medicare and Me…”

★★★★★Blake G · 2026-05-06 · via Google

“My grandmother is a current resident at the facility receiving skilled services, who will soon transition into LTC. I’m sure the team is tired of our family with the amount of questions we have everyday, but every question is answered with respect and compassion. It’s hard seeing another family member in a position where they need 24/7 care, but by having a great team, I have no reason to fret. I …”

★★★★Lashunda Frazier · 2026-05-09 · via Google

“Nurse Lori came through to save the day. As I came to visit my family member she was the only one I seen working and she came to dress the issue o had with him. She was so sweet and very efficient to her job and his needs. Thanks to her for being there.”

Ratings and reviews are from Google and reflect visitor opinions, not our verification. See all reviews on Google
What unlocks when you order.

Ownership & corporate history

Primary tier
Prior operators & transfers
Corporate network & affiliates
,
Owners' other facilities
· · 2 more

Inspection citations — last 5 years

Locked
The 31 citations above are shown free. The report takes each one and explains it in plain English — what the tag requires, how serious the scope/severity grade really is, whether it recurred across surveys — plus the five-year pattern a single inspection can't show.

Civil & criminal lawsuits

Advanced tier only
Active civil suits
#
Federal dockets
CDC infection data
Unlock the full file
Citations, owner history, lawsuits — decoded into one PDF.
Sources we pull for this facility.
Source
CMS Nursing Home Compare
data.cms.gov Provider Data Catalog
Last verified 2026-08-31
Source
Google Business Profile
Photos, reviews & hours
Displayed with attribution · refreshed on re-run
Source
Secretary of State filings
Entity & officer search
Pulled when a report is ordered
Source
PACER federal dockets
pacer.uscourts.gov
Pulled when a report is ordered