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Nursing homeFAID #8124

Laurel Bay Health & Rehabilitation Center

32 LAUREL AVENUE, KEANSBURG, NJ, 07734

(732) 787-8100

arielbayrehab.com

123 licensed beds

★★★★★2/5CMS Five-Star overall2/5 health inspections3/5 staffing3/5 quality measuresSource: CMS Care Compare

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Photo of LAUREL BAY HEALTH & REHABILITATION CENTER

Photo via Google · Ariel Bay Rehabilitation and Healthcare

Address

32 Laurel Avenue

Keansburg, NJ 07734

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Public record summary

What we can show you for free.

Bed capacity

123

State license

061333

CMS facility ID

315437

Care type

Nursing home

Facility name

Laurel Bay Health & Rehabilitation Center

Street address

32 LAUREL AVENUE

City / state / ZIP

Keansburg, NJ 07734

Phone

(732) 787-8100

Website

arielbayrehab.com

State license #

061333

About this facility — Laurel Bay Health & Rehabilitation Center

Laurel Bay Health & Rehabilitation Center is a Medicare/Medicaid-certified skilled nursing facility in Keansburg, New Jersey. It is licensed for 123 beds — close to the median for skilled nursing facilities in New Jersey (130 beds).

It is one of 2 senior care facilities in Keansburg and 348 skilled nursing facilities across New Jersey. Families comparing options should weigh inspection history, ownership record, and litigation — not just the tour — before deciding.

Federal inspectors have cited Laurel Bay Health & Rehabilitation Center 44 times across 9 inspections in the last three years, including 1 food-safety citation, and CMS has imposed $15,873 in fines. Every citation is listed, dated, and graded in the inspection record below.

This listing draws on federal CMS Nursing Home Compare records, and was last updated on August 31, 2026. Background reports are compiled from primary sources — state inspection files, federal CMS data, corporate registrations, and court records — at the time of order.

Facility background

What the public record shows.

Ownership & operator

Operator / owner

Beachview Care & Rehabilitation Center

Ownership type

For profit - Corporation

Administrator

Yoel S. Mann

Registered owners & officers

Greenberger, Eric

Operational control · Additional disclosable party — since 2010

Raj, Vinutha

Additional disclosable party — since 2025

Willinger, Joel

Direct owner · Governing body · Trustee · Additional disclosable party — since 1998

Regulatory standing

Licensed / certified since

1998-03-18

License expires

2027-03-31

CMS overall rating

2 of 5 stars

Health deficiencies

12 at the last standard inspection

Federal fines

$15,873 total

Last standard inspection

2025-01-07

Nurse staffing

2.8 hours per resident per day

Cost & payer profile (FY2023 cost report)

Average billed charges

$315 per day (≈ $9,580/month). Private-pay prices typically track billed charges; Medicare and Medicaid pay set rates.

Payer mix (resident days)

82% Medicaid · 9% Medicare · 9% private/other

Occupancy

78% (fiscal year 2023)

Vs. state median

25% below the NJ median of $422/day — full state cost breakdown

Services & coverage

Licensed beds

123

Licensed as

LONG TERM CARE FACILITY SNF/NF

Medicare

Accepted

Medicaid

Accepted

Wheelchair accessible

entrance and parking

Visiting hours

Daily Open 24 hours

Compiled from CMS Nursing Home Compare; owners/officers from the CMS Ownership dataset; cost & occupancy from the facility's own CMS cost report; hours/accessibility via Google · last verified 2026-08-31. Facilities can submit a correction.

Inspection record

Every citation, dated and graded.

Kitchen & food safety

Federal surveyors inspect the kitchen at every standard visit. This facility has 1 food-safety citation on its three-year record — flagged below among the inspections.

2025-07-03Health inspectionComplaint-triggered3 citations

F-0656

E · No harm foundFrom a complaint

Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.

Corrected 2025-08-14

F-0658

D · No harm foundFrom a complaint

Ensure services provided by the nursing facility meet professional standards of quality.

Corrected 2025-08-14

F-0689

J · Immediate jeopardyFrom a complaint

Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

Corrected 2025-08-14

2025-01-07Health inspectionComplaint-triggered12 citations

F-0558

D · No harm found

Reasonably accommodate the needs and preferences of each resident.

Corrected 2025-02-10

F-0584

E · No harm found

Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

Corrected 2025-02-20

F-0641

D · No harm found

Ensure each resident receives an accurate assessment.

Corrected 2025-02-10

F-0656

D · No harm found

Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.

Corrected 2025-02-10

F-0658

D · No harm found

Ensure services provided by the nursing facility meet professional standards of quality.

Corrected 2025-02-10

F-0689

D · No harm found

Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

Corrected 2025-02-10

F-0690

D · No harm foundFrom a complaint

Provide appropriate care for residents who are continent or incontinent of bowel/bladder, appropriate catheter care, and appropriate care to prevent urinary tract infections.

Corrected 2025-02-10

F-0695

D · No harm found

Provide safe and appropriate respiratory care for a resident when needed.

Corrected 2025-02-10

F-0812

F · No harm foundFood safety

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

Corrected 2025-02-20

F-0880

D · No harm found

Provide and implement an infection prevention and control program.

Corrected 2025-02-10

F-0883

D · No harm found

Develop and implement policies and procedures for flu and pneumonia vaccinations.

Corrected 2025-02-10

F-0919

F · No harm found

Make sure that a working call system is available in each resident's bathroom and bathing area.

Corrected 2025-02-20

5 earlier / fire-safety inspections (29 citations)

2024-01-18Health inspectionComplaint-triggered3 citations

F-0580

D · No harm foundFrom a complaint

Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.

Corrected 2024-03-05

F-0644

D · No harm found

Coordinate assessments with the pre-admission screening and resident review program; and referring for services as needed.

Corrected 2024-03-05

F-0728

D · No harm found

Ensure that nurse aides who have worked more than 4 months, are trained and competent; and nurse aides who have worked less than 4 months are enrolled in appropriate training.

Corrected 2024-03-05

2021-09-07Health inspection4 citations

F-0658

D · No harm found

Ensure services provided by the nursing facility meet professional standards of quality.

Corrected 2021-10-08

F-0695

D · No harm found

Provide safe and appropriate respiratory care for a resident when needed.

Corrected 2021-10-08

F-0698

E · No harm found

Provide safe, appropriate dialysis care/services for a resident who requires such services.

Corrected 2021-10-08

F-0880

D · No harm found

Provide and implement an infection prevention and control program.

Corrected 2021-10-08

2025-01-07Fire-safety inspection12 citations

E-0037

F · No harm found

Establish staff and initial training requirements.

Corrected 2025-03-03

E-0041

F · No harm found

Implement emergency and standby power systems.

Corrected 2025-02-20

K-0225

F · No harm found

Have stairways and smokeproof enclosures used as exits that meet safety requirements.

Corrected 2025-02-20

K-0281

F · No harm found

Install proper backup exit lighting.

Corrected 2025-02-20

K-0293

F · No harm found

Have properly located and lighted "Exit" signs.

Corrected 2025-02-20

K-0342

F · No harm found

Have a complete alarm system manually initiated and initiated by fire sprinkler system connection.

Corrected 2025-02-20

K-0355

F · No harm found

Properly select, install, inspect, or maintain portable fire extinguishes.

Corrected 2025-02-20

K-0363

F · No harm found

Install corridor and hallway doors that block smoke.

Corrected 2025-02-20

K-0531

F · No harm found

Have elevators that firefighters can control in the event of a fire.

Corrected 2025-02-26

K-0741

F · No harm found

Have posted "No-smoking" signs in areas where smoking is not permitted or ashtrays provided where smoking was allowed.

Corrected 2025-02-20

K-0917

F · No harm found

Ensure electrical receptacles or cover plates have distinctive color or marking.

Corrected 2025-02-20

K-0918

F · No harm found

Have generator or other power source capable of supplying service within 10 seconds.

Corrected 2025-02-20

2024-01-18Fire-safety inspection1 citation

K-0345

F · No harm found

Have approved installation, maintenance and testing program for fire alarm systems.

Corrected 2024-03-11

2021-09-07Fire-safety inspection9 citations

K-0225

D · No harm found

Have stairways and smokeproof enclosures used as exits that meet safety requirements.

Corrected 2021-10-08

K-0291

D · No harm found

Install emergency lighting that can last at least 1 1/2 hours.

Corrected 2021-10-08

K-0324

D · No harm found

Provide properly protected cooking facilities.

Corrected 2021-10-08

K-0341

E · No harm found

Install a fire alarm system that can be heard throughout the facility.

Corrected 2021-10-08

K-0353

E · No harm found

Inspect, test, and maintain automatic sprinkler systems.

Corrected 2021-11-15

K-0521

E · No harm found

Ensure heating and ventilation systems that have been properly installed according to the manufacturer's instructions.

Corrected 2021-10-08

K-0531

E · No harm found

Have elevators that firefighters can control in the event of a fire.

Corrected 2021-10-15

K-0918

E · No harm found

Have generator or other power source capable of supplying service within 10 seconds.

Corrected 2021-10-08

K-0923

E · No harm found

Have proper medical gas storage and administration areas.

Corrected 2021-10-08

Federal penalties

2025-07-03Fine$15,873

Citations and penalties from the CMS Provider Data Catalog (three-year survey window, refreshed monthly). Severity codes follow the federal scope/severity grid; “Immediate jeopardy” is the most serious grade CMS issues. CCN 315437.

Visitor reviews

What people say on Google.

4.165 ratings on Google

★★★★★Ed Healy · 2026-03-30 · via Google
“My mother became ill and was in the hospital for almost 2 weeks. She was released to another facility in mid December. I came in from out of town and was not pleased with the place she was sent and had her moved to Ariel Bay. It was a very good decision. The staff were all terrific and made her feel very comfortable. She encountered more health issues and was sent back to the hospital. Upon releas…”

★★★★★M Devorah · 2022-11-15 · via Google
“My mom has been at Laural Bay rehab/nursing (area) from a fall at her assisted living. I am so glad I have her here! It is sterile smelling, clean beyond measure,no covid at all in facility. Enough staff that your not waiting more then 5 min. Barbara the social worker is amazing so are the nurses. (I forgot their names). Shoshanna is the greatest! The rehab area is all renovated. Mom is getting PT…”

★★★★★patty farrell · 2024-08-05 · via Google
“I want to give a 5 star review of laurel bay for my stay. When I came here I had no ability to walk. As of 1 month that passed, I have regained the ability to walk again. I couldn't have asked for a better staff to help me through this. The staff is the kindest and most gracious people I've ever met. It was such a good experience to know that I had all of their support. The staff invited me back i…”

Ratings and reviews are from Google and reflect visitor opinions, not our verification. See all reviews on Google

Inside your report

What unlocks when you order.

Ownership & corporate history

Primary tier

Prior operators & transfers

Corporate network & affiliates

Owners' other facilities

· · 2 more

Inspection citations — last 5 years

Locked

The 44 citations above are shown free. The report takes each one and explains it in plain English — what the tag requires, how serious the scope/severity grade really is, whether it recurred across surveys — plus the five-year pattern a single inspection can't show.

Civil & criminal lawsuits

Advanced tier only

Active civil suits

Federal dockets

CDC infection data

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Citations, owner history, lawsuits — decoded into one PDF.

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Original records

Sources we pull for this facility.

Source

CMS Nursing Home Compare

data.cms.gov Provider Data Catalog

Last verified 2026-08-31

Source

Google Business Profile

Photos, reviews & hours

Displayed with attribution · refreshed on re-run

Source

Secretary of State filings

Entity & officer search

Pulled when a report is ordered

Source

PACER federal dockets

pacer.uscourts.gov

Pulled when a report is ordered