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Nursing homeFAID #13278

Nu Roc Health and Rehabilitation Ctr

3576A NU ROC LN, LAONA, WI, 54541
(715) 674-4477
50 licensed beds
★★★★★4/5CMS Five-Star overall4/5 health inspections2/5 staffing4/5 quality measuresSource: CMS Care Compare

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Public record summary

What we can show you for free.
Bed capacity
50
CMS facility ID
525623
Care type
Nursing home
County
Forest
Facility name
Nu Roc Health and Rehabilitation Ctr
Street address
3576A NU ROC LN
City / state / ZIP
Laona, WI 54541
Phone
(715) 674-4477

About this facility — Nu Roc Health and Rehabilitation Ctr

Nu Roc Health and Rehabilitation Ctr is a Medicare/Medicaid-certified skilled nursing facility in Laona, Wisconsin. It is licensed for 50 beds — below the median for skilled nursing facilities in Wisconsin (65 beds).

It is one of 1 senior care facility in Laona and 323 skilled nursing facilities across Wisconsin. Families comparing options should weigh inspection history, ownership record, and litigation — not just the tour — before deciding.

Federal inspectors have cited Nu Roc Health and Rehabilitation Ctr 26 times across 8 inspections in the last three years, including 2 food-safety citations; no federal fines are on record. Every citation is listed, dated, and graded in the inspection record below.

This listing draws on federal CMS Nursing Home Compare records, and was last updated on August 31, 2026. Background reports are compiled from primary sources — state inspection files, federal CMS data, corporate registrations, and court records — at the time of order.

Facility background

What the public record shows.

Ownership & operator

Parent company
Champion Care
Ownership type
For profit - Corporation

Registered owners & officers

Nu Roc Holdings Llc
Direct owner — 100% stake — since 2018
Champion Care Llc
Operational control — since 2018
Ruvel, Menachem
Director · Operational control — since 2018
Weinberg, Yisroel
Director · Operational control — since 2018

Regulatory standing

Federal court records
2 naming its parent company — view the cases (a listed case is not a finding of wrongdoing)
Licensed / certified since
1997-07-01
CMS overall rating
4 of 5 stars
Health deficiencies
7 at the last standard inspection
Federal fines
None on record
Last standard inspection
2025-06-18
Nurse staffing
3.2 hours per resident per day

Cost & payer profile (FY2023 cost report)

Average billed charges
$494 per day (≈ $15,020/month). Private-pay prices typically track billed charges; Medicare and Medicaid pay set rates.
Payer mix (resident days)
48% Medicaid · 10% Medicare · 42% private/other
Occupancy
79% (fiscal year 2023)
Vs. state median
21% above the WI median of $407/day — full state cost breakdown

Services & coverage

Licensed beds
50
Medicare
Accepted
Medicaid
Accepted
Compiled from CMS Nursing Home Compare; owners/officers from the CMS Ownership dataset; cost & occupancy from the facility's own CMS cost report · last verified 2026-08-31. Facilities can submit a correction.

Inspection record

Every citation, dated and graded.

Kitchen & food safety

Federal surveyors inspect the kitchen at every standard visit. This facility has 2 food-safety citations on its three-year record — flagged below among the inspections.
2026-02-11Health inspectionComplaint-triggered1 citation
F-0880
D · No harm foundFrom a complaint
Provide and implement an infection prevention and control program.
Corrected 2026-02-11
2025-06-18Health inspection6 citations
F-0645
D · No harm found
PASARR screening for Mental disorders or Intellectual Disabilities
Corrected 2025-07-16
F-0689
D · No harm found
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Corrected 2025-07-16
F-0755
D · No harm found
Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.
Corrected 2025-07-16
F-0812
F · No harm foundFood safety
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Corrected 2025-07-16
F-0851
C · No harm found
Electronically submit to CMS complete and accurate direct care staffing information, based on payroll and other verifiable and auditable data.
Corrected 2025-07-16
F-0880
D · No harm found
Provide and implement an infection prevention and control program.
Corrected 2025-07-16
5 earlier / fire-safety inspections (19 citations)
2024-05-15Health inspection3 citations
F-0699
D · No harm found
Provide care or services that was trauma informed and/or culturally competent.
Corrected 2024-06-03
F-0851
F · No harm found
Electronically submit to CMS complete and accurate direct care staffing information, based on payroll and other verifiable and auditable data.
Corrected 2024-01-31
F-0880
E · No harm found
Provide and implement an infection prevention and control program.
Corrected 2024-06-03
2024-02-08Health inspectionComplaint-triggered1 citation
F-0583
D · No harm foundFrom a complaint
Keep residents' personal and medical records private and confidential.
Corrected 2024-02-23
2023-02-28Health inspection6 citations
F-0551
D · No harm found
Give the resident's representative the ability to exercise the resident's rights.
Corrected 2023-03-06
F-0552
D · No harm found
Ensure that residents are fully informed and understand their health status, care and treatments.
Corrected 2023-03-06
F-0645
D · No harm found
PASARR screening for Mental disorders or Intellectual Disabilities
Corrected 2023-03-06
F-0656
E · No harm found
Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
Corrected 2023-03-06
F-0812
F · No harm foundFood safety
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Corrected 2023-03-06
F-0825
D · No harm found
Provide or get specialized rehabilitative services as required for a resident.
Corrected 2023-03-06
2025-06-18Fire-safety inspection5 citations
E-0020
F · No harm found
Establish policies and procedures including evacuation.
Corrected 2025-07-11
E-0036
F · No harm found
Establish emergency prep training and testing.
Corrected 2025-07-11
K-0353
D · No harm found
Inspect, test, and maintain automatic sprinkler systems.
Corrected 2025-08-15
K-0355
E · No harm found
Properly select, install, inspect, or maintain portable fire extinguishes.
Corrected 2025-08-04
K-0712
F · No harm found
Have simulated fire drills held at unexpected times.
Corrected 2025-08-15
2024-05-15Fire-safety inspection4 citations
E-0025
F · No harm found
Create arrangements with other facilities to receive patients.
Corrected 2024-06-03
K-0353
E · No harm found
Inspect, test, and maintain automatic sprinkler systems.
Corrected 2024-06-03
K-0761
F · No harm found
To conduct inspection, testing and maintenance of fire doors by qualified individuals.
Corrected 2024-06-03
K-0918
F · No harm found
Have generator or other power source capable of supplying service within 10 seconds.
Corrected 2024-06-03
Citations and penalties from the CMS Provider Data Catalog (three-year survey window, refreshed monthly). Severity codes follow the federal scope/severity grid; “Immediate jeopardy” is the most serious grade CMS issues. CCN 525623.

Inside your report

What unlocks when you order.

Ownership & corporate history

Primary tier
Prior operators & transfers
Corporate network & affiliates
,
Owners' other facilities
· · 2 more

Inspection citations — last 5 years

Locked
The 26 citations above are shown free. The report takes each one and explains it in plain English — what the tag requires, how serious the scope/severity grade really is, whether it recurred across surveys — plus the five-year pattern a single inspection can't show.

Civil & criminal lawsuits

Advanced tier only
Active civil suits
#
Federal dockets
CDC infection data
Unlock the full file
Citations, owner history, lawsuits — decoded into one PDF.
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Original records

Sources we pull for this facility.
Source
CMS Nursing Home Compare
data.cms.gov Provider Data Catalog
Last verified 2026-08-31
Source
Secretary of State filings
Entity & officer search
Pulled when a report is ordered
Source
PACER federal dockets
pacer.uscourts.gov
Pulled when a report is ordered