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Nursing homeFAID #9032

Rocky Mount Rehabilitation Center

160 S WINSTEAD AVENUE, ROCKY MOUNT, NC, 27804
(252) 443-7666
117 licensed beds
★★★★★2/5CMS Five-Star overall2/5 health inspections3/5 staffing2/5 quality measuresSource: CMS Care Compare

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Photo of ROCKY MOUNT REHABILITATION CENTER
Photo via Google · Rocky Mount Rehabilitation Center

Address

160 S Winstead Avenue
Rocky Mount, NC 27804
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What we can show you for free.
Bed capacity
117
CMS facility ID
345260
Care type
Nursing home
County
Nash
Facility name
Rocky Mount Rehabilitation Center
Street address
160 S WINSTEAD AVENUE
City / state / ZIP
Rocky Mount, NC 27804
Phone
(252) 443-7666

Rocky Mount Rehabilitation Center is a Medicare/Medicaid-certified skilled nursing facility in Rocky Mount, North Carolina. It is licensed for 117 beds — close to the median for skilled nursing facilities in North Carolina (102 beds).

It is one of 58 senior care facilities in Rocky Mount and 420 skilled nursing facilities across North Carolina. Families comparing options should weigh inspection history, ownership record, and litigation — not just the tour — before deciding.

Federal inspectors have cited Rocky Mount Rehabilitation Center 42 times across 11 inspections in the last three years, and CMS has imposed $27,872 in fines. Every citation is listed, dated, and graded in the inspection record below.

This listing draws on federal CMS Nursing Home Compare records, and was last updated on August 31, 2026. Background reports are compiled from primary sources — state inspection files, federal CMS data, corporate registrations, and court records — at the time of order.

What the public record shows.

Ownership & operator

Parent company
Sovereign Healthcare Holdings
Ownership type
For profit - Limited Liability company

Registered owners & officers

Cronquist 2015 Family Tr
Indirect owner — since 2015
Cronquist, Royce
Operational control · Additional disclosable party — since 2017
Deiter, Sara
Operational control · Additional disclosable party — since 2025
Ghannam, Waseem
Operational control · Additional disclosable party — since 2026
John J Notermann Business Tr
Indirect owner — since 2017
Kelly, Michelle
Additional disclosable party — since 2018
Melton, Donald
Operational control · Additional disclosable party — since 2014
Notermann, Brenda
Owner of a disclosable party — since 2025
Peck, Robert
Governing body · Additional disclosable party — since 2026
Southern Healthcare Management Llc
Operational control · Additional disclosable party — since 2014
Sovereign Carolina Holdings Llc
Direct owner — since 2014

Regulatory standing

Licensed / certified since
1987-07-01
CMS overall rating
2 of 5 stars
Health deficiencies
15 at the last standard inspection
Federal fines
$27,872 total
Last standard inspection
2025-11-21
Nurse staffing
3.8 hours per resident per day

Cost & payer profile (FY2023 cost report)

Average billed charges
$401 per day (≈ $12,190/month). Private-pay prices typically track billed charges; Medicare and Medicaid pay set rates.
Payer mix (resident days)
72% Medicaid · 10% Medicare · 18% private/other
Occupancy
92% (fiscal year 2023)
Vs. state median
8% above the NC median of $373/day — full state cost breakdown

Services & coverage

Licensed beds
117
Medicare
Accepted
Medicaid
Accepted
Wheelchair accessible
entrance and parking
Visiting hours
Daily Open 24 hours
Compiled from CMS Nursing Home Compare; owners/officers from the CMS Ownership dataset; cost & occupancy from the facility's own CMS cost report; hours/accessibility via Google · last verified 2026-08-31. Facilities can submit a correction.
Every citation, dated and graded.

Kitchen & food safety

CleanNo food-safety or dietary citations in the last three years of federal inspections.
2026-03-05Health inspectionComplaint-triggered2 citations
F-0607
D · No harm foundFrom a complaint
Develop and implement policies and procedures to prevent abuse, neglect, and theft.
Corrected 2026-03-31
F-0842
D · No harm foundFrom a complaint
Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.
Corrected 2026-03-30
2025-11-21Health inspectionComplaint-triggered13 citations
F-0602
D · No harm foundFrom a complaint
Protect each resident from the wrongful use of the resident's belongings or money.
Corrected 2025-12-08
F-0628
B · No harm found
Provide the required documentation or notification related to the resident's needs, appeal rights, or bed-hold policies.
Corrected 2025-12-08
F-0658
D · No harm found
Ensure services provided by the nursing facility meet professional standards of quality.
Corrected 2025-12-08
F-0690
D · No harm found
Provide appropriate care for residents who are continent or incontinent of bowel/bladder, appropriate catheter care, and appropriate care to prevent urinary tract infections.
Corrected 2025-12-08
F-0693
D · No harm found
Ensure that feeding tubes are not used unless there is a medical reason and the resident agrees; and provide appropriate care for a resident with a feeding tube.
Corrected 2025-12-08
F-0695
D · No harm foundFrom a complaint
Provide safe and appropriate respiratory care for a resident when needed.
Corrected 2025-12-08
F-0726
D · No harm found
Ensure that nurses and nurse aides have the appropriate competencies to care for every resident in a way that maximizes each resident's well being.
Corrected 2025-12-08
F-0732
C · No harm found
Post nurse staffing information every day.
Corrected 2025-12-08
F-0759
D · No harm found
Ensure medication error rates are not 5 percent or greater.
Corrected 2025-12-08
F-0761
E · No harm found
Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.
Corrected 2025-12-08
F-0838
C · No harm found
Conduct and document a facility-wide assessment to determine what resources are necessary to care for residents competently during both day-to-day operations (including nights and weekends) and emergencies.
Corrected 2025-12-08
F-0839
E · No harm foundFrom a complaint
Employ staff that are licensed, certified, or registered in accordance with state laws.
Corrected 2025-12-08
F-0842
E · No harm found
Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.
Corrected 2025-12-08
5 earlier / fire-safety inspections (27 citations)
2025-01-09Health inspectionComplaint-triggered3 citations
F-0580
D · No harm foundFrom a complaint
Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.
Corrected 2025-01-29
F-0684
J · Immediate jeopardyFrom a complaint
Provide appropriate treatment and care according to orders, resident’s preferences and goals.
Corrected 2025-01-29
F-0842
D · No harm foundFrom a complaint
Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.
Corrected 2025-01-29
2024-11-19Health inspectionComplaint-triggered3 citations
F-0580
D · No harm foundFrom a complaint
Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.
Corrected 2024-12-04
F-0684
G · Actual harmFrom a complaint
Provide appropriate treatment and care according to orders, resident’s preferences and goals.
Corrected 2024-12-04
F-0757
D · No harm foundFrom a complaint
Ensure each resident’s drug regimen must be free from unnecessary drugs.
Corrected 2024-12-04
2024-08-01Health inspectionComplaint-triggered6 citations
F-0558
D · No harm foundFrom a complaint
Reasonably accommodate the needs and preferences of each resident.
Corrected 2024-08-23
F-0641
D · No harm found
Ensure each resident receives an accurate assessment.
Corrected 2024-08-23
F-0644
D · No harm found
Coordinate assessments with the pre-admission screening and resident review program; and referring for services as needed.
Corrected 2024-08-23
F-0657
D · No harm found
Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals.
Corrected 2024-08-23
F-0695
D · No harm found
Provide safe and appropriate respiratory care for a resident when needed.
Corrected 2024-08-23
F-0868
C · No harm found
Have the Quality Assessment and Assurance group have the required members and meet at least quarterly
Corrected 2024-08-23
2024-08-01Fire-safety inspection11 citations
K-0161
F · No harm found
Use approved construction type or materials.
Corrected 2024-11-29
K-0211
F · No harm found
Keep aisles, corridors, and exits free of obstruction in case of emergency.
Corrected 2024-11-29
K-0311
D · No harm found
Have an enclosure around a vertical opening shaft.
Corrected 2024-11-29
K-0351
F · No harm found
Install an approved automatic sprinkler system.
Corrected 2024-11-29
K-0353
D · No harm found
Inspect, test, and maintain automatic sprinkler systems.
Corrected 2024-11-29
K-0363
E · No harm found
Install corridor and hallway doors that block smoke.
Corrected 2024-11-29
K-0372
F · No harm found
Ensure smoke barriers are constructed to a 1 hour fire resistance rating.
Corrected 2024-11-29
K-0511
F · No harm found
Have properly installed electrical wiring and gas equipment.
Corrected 2024-11-29
K-0521
F · No harm found
Ensure heating and ventilation systems that have been properly installed according to the manufacturer's instructions.
Corrected 2024-11-29
K-0712
D · No harm found
Have simulated fire drills held at unexpected times.
Corrected 2024-11-29
K-0914
D · No harm found
Ensure receptacles at patient bed locations and where general anesthesia is administered, are tested after initial installation, replacement or servicing.
Corrected 2024-11-29
2023-04-13Fire-safety inspection4 citations
K-0321
D · No harm found
Ensure that special areas are constructed so that walls can resist fire for one hour or have an approved fire extinguishing system.
Corrected 2023-06-16
K-0372
E · No harm found
Ensure smoke barriers are constructed to a 1 hour fire resistance rating.
Corrected 2023-06-16
K-0521
E · No harm found
Ensure heating and ventilation systems that have been properly installed according to the manufacturer's instructions.
Corrected 2023-06-16
K-0923
D · No harm found
Have proper medical gas storage and administration areas.
Corrected 2023-06-16

Federal penalties

2025-01-09Fine$17,345
2024-11-19Fine$10,527
Total fines$27,872
Citations and penalties from the CMS Provider Data Catalog (three-year survey window, refreshed monthly). Severity codes follow the federal scope/severity grid; “Immediate jeopardy” is the most serious grade CMS issues. CCN 345260.
What people say on Google.
2.853 ratings on Google
★Ms. Perry · 2026-03-25 · via Google

“If I could give zero stars I would - my father was transferred to this place from Nash General, after he had a stroke to "receive rehab" . Today was his first day, & my first time walking in his room, he was hanging halfway off the bed, he was soaking wet from urine, he had food all over himself, & they did not give him his night medication (Klonopin & Seroquel) which he's been on for 10 plus year…”

★Sandra Camomile · 2026-03-10 · via Google

“My father didn't get a dinner meal delivered one evening. When I alerted staff, he was brought a plate that was obviously somebody else's leftovers. The "green" salad he was brought had broken down into liquid slime and was fizzing. Some aids were clearly put out by having to do the minimum of their job. When an aid was asked to help with a shower, she snapped back, "fine, but you only get 5 mins.…”

★Juaquina Smarr · 2026-02-15 · via Google

“Now my grandmother just got there Wednesday and she’s already been found on the floor twice and a staff told her that she’s punished whatever that means no one is responding to her paging using the help button in her room and you can’t speak with anyone in charge cause they’re only available during the week. My mom and aunt spoke with a lady name Teresa who said there’s no such thing as that but s…”

Ratings and reviews are from Google and reflect visitor opinions, not our verification. See all reviews on Google
What unlocks when you order.

Ownership & corporate history

Primary tier
Prior operators & transfers
Corporate network & affiliates
,
Owners' other facilities
· · 2 more

Inspection citations — last 5 years

Locked
The 42 citations above are shown free. The report takes each one and explains it in plain English — what the tag requires, how serious the scope/severity grade really is, whether it recurred across surveys — plus the five-year pattern a single inspection can't show.

Civil & criminal lawsuits

Advanced tier only
Active civil suits
#
Federal dockets
CDC infection data
Unlock the full file
Citations, owner history, lawsuits — decoded into one PDF.
Sources we pull for this facility.
Source
CMS Nursing Home Compare
data.cms.gov Provider Data Catalog
Last verified 2026-08-31
Source
Google Business Profile
Photos, reviews & hours
Displayed with attribution · refreshed on re-run
Source
Secretary of State filings
Entity & officer search
Pulled when a report is ordered
Source
PACER federal dockets
pacer.uscourts.gov
Pulled when a report is ordered