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Nursing homeFAID #7938

Shore Pointe Care Center

139 GRANT AVE, EATONTOWN, NJ, 07724
(732) 542-4700
178 licensed beds
★★★★★1/5CMS Five-Star overall1/5 health inspections4/5 staffing4/5 quality measuresSource: CMS Care Compare

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Photo via Google · Shore Pointe Care Center
What we can show you for free.
Bed capacity
178
State license
061305
CMS facility ID
315177
Care type
Nursing home
Facility name
Shore Pointe Care Center
Street address
139 GRANT AVE
City / state / ZIP
Eatontown, NJ 07724
Phone
(732) 542-4700
State license #
061305

Shore Pointe Care Center is a Medicare/Medicaid-certified skilled nursing facility in Eatontown, New Jersey. It is licensed for 178 beds — above the median for skilled nursing facilities in New Jersey (130 beds).

It is one of 4 senior care facilities in Eatontown and 348 skilled nursing facilities across New Jersey. Families comparing options should weigh inspection history, ownership record, and litigation — not just the tour — before deciding.

Federal inspectors have cited Shore Pointe Care Center 43 times across 8 inspections in the last three years, including 2 food-safety citations, and CMS has imposed $135,795 in fines. Every citation is listed, dated, and graded in the inspection record below.

This listing draws on federal CMS Nursing Home Compare records, and was last updated on August 31, 2026. Background reports are compiled from primary sources — state inspection files, federal CMS data, corporate registrations, and court records — at the time of order.

What the public record shows.

Ownership & operator

Operator / owner
Gateway Care Center Llc
Parent company
The Rosenberg Family
Ownership type
For profit - Partnership
Administrator
James Raphael

Registered owners & officers

Abboud, Walid
Operational control · Additional disclosable party — since 2023
Capuano, Michael
Operational control · Additional disclosable party — since 2022
Gateway Care Center, Llc
Direct owner · Additional disclosable party — since 2002
Gateway Eatontown Associates Llc
Mortgage holder · Security-interest holder · Additional disclosable party — since 2002
Rosenberg, Jonathan
Direct owner · Additional disclosable party — since 2002
Stern, Samuel
Officer · Additional disclosable party — since 2017

Regulatory standing

Licensed / certified since
1981-01-01
License expires
2026-10-31
CMS overall rating
1 of 5 stars
Health deficiencies
9 at the last standard inspection
Federal fines
$135,795 total
Last standard inspection
2025-01-09
Nurse staffing
3.1 hours per resident per day

Cost & payer profile (FY2023 cost report)

Average billed charges
$299 per day (≈ $9,090/month). Private-pay prices typically track billed charges; Medicare and Medicaid pay set rates.
Payer mix (resident days)
87% Medicaid · 4% Medicare · 9% private/other
Occupancy
84% (fiscal year 2023)
Vs. state median
29% below the NJ median of $422/day — full state cost breakdown

Services & coverage

Licensed beds
178
Licensed as
LONG TERM CARE FACILITY SNF/NF
Medicare
Accepted
Medicaid
Accepted
Wheelchair accessible
entrance and parking
Visiting hours
Daily Open 24 hours
Compiled from CMS Nursing Home Compare; owners/officers from the CMS Ownership dataset; cost & occupancy from the facility's own CMS cost report; hours/accessibility via Google · last verified 2026-08-31. Facilities can submit a correction.
Every citation, dated and graded.

Kitchen & food safety

Federal surveyors inspect the kitchen at every standard visit. This facility has 2 food-safety citations on its three-year record — flagged below among the inspections.
2025-11-17Health inspectionComplaint-triggered1 citation
F-0689
J · Immediate jeopardyFrom a complaint
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Corrected 2025-12-11
2025-01-09Health inspection9 citations
F-0584
D · No harm found
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Corrected 2025-01-27
F-0607
D · No harm found
Develop and implement policies and procedures to prevent abuse, neglect, and theft.
Corrected 2025-01-27
F-0658
D · No harm found
Ensure services provided by the nursing facility meet professional standards of quality.
Corrected 2025-01-27
F-0692
G · Actual harm
Provide enough food/fluids to maintain a resident's health.
Corrected 2025-01-27
F-0759
D · No harm found
Ensure medication error rates are not 5 percent or greater.
Corrected 2025-01-27
F-0803
F · No harm foundFood safety
Ensure menus must meet the nutritional needs of residents, be prepared in advance, be followed, be updated, be reviewed by dietician, and meet the needs of the resident.
Corrected 2025-01-27
F-0836
C · No harm found
Ensure the facility is licensed under applicable State and local law and operates and provides services in compliance with all applicable Federal, State, and local laws, regulations, and codes, and with accepted professional standards.
Corrected 2025-01-27
F-0880
D · No harm found
Provide and implement an infection prevention and control program.
Corrected 2025-01-27
F-0882
F · No harm found
Designate a qualified infection preventionist to be responsible for the infection prevent and control program in the nursing home.
Corrected 2025-01-27
5 earlier / fire-safety inspections (33 citations)
2023-09-29Health inspectionComplaint-triggered8 citations
F-0584
E · No harm foundFrom a complaint
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Corrected 2023-10-19
F-0656
D · No harm found
Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
Corrected 2023-10-19
F-0658
D · No harm found
Ensure services provided by the nursing facility meet professional standards of quality.
Corrected 2023-10-19
F-0677
D · No harm foundFrom a complaint
Provide care and assistance to perform activities of daily living for any resident who is unable.
Corrected 2023-10-19
F-0684
D · No harm foundFrom a complaint
Provide appropriate treatment and care according to orders, resident’s preferences and goals.
Corrected 2023-10-19
F-0686
D · No harm foundFrom a complaint
Provide appropriate pressure ulcer care and prevent new ulcers from developing.
Corrected 2023-10-19
F-0698
D · No harm found
Provide safe, appropriate dialysis care/services for a resident who requires such services.
Corrected 2023-10-19
F-0925
E · No harm foundFrom a complaint
Make sure there is a pest control program to prevent/deal with mice, insects, or other pests.
Corrected 2023-10-19
2022-05-26Health inspection8 citations
F-0550
D · No harm found
Honor the resident's right to a dignified existence, self-determination, communication, and to exercise his or her rights.
Corrected 2022-05-27
F-0558
E · No harm found
Reasonably accommodate the needs and preferences of each resident.
Corrected 2022-06-03
F-0577
D · No harm found
Allow residents to easily view the nursing home's survey results and communicate with advocate agencies.
Corrected 2022-05-27
F-0584
D · No harm found
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Corrected 2022-06-03
F-0657
D · No harm found
Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals.
Corrected 2022-05-27
F-0684
D · No harm found
Provide appropriate treatment and care according to orders, resident’s preferences and goals.
Corrected 2022-06-03
F-0688
D · No harm found
Provide appropriate care for a resident to maintain and/or improve range of motion (ROM), limited ROM and/or mobility, unless a decline is for a medical reason.
Corrected 2022-06-03
F-0812
F · No harm foundFood safety
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Corrected 2022-05-27
2025-01-09Fire-safety inspection7 citations
K-0271
F · No harm found
Have exits that are accessible at all times.
Corrected 2025-01-27
K-0353
F · No harm found
Inspect, test, and maintain automatic sprinkler systems.
Corrected 2025-01-28
K-0372
F · No harm found
Ensure smoke barriers are constructed to a 1 hour fire resistance rating.
Corrected 2025-01-28
K-0374
F · No harm found
Install smoke barrier doors that can resist smoke for at least 20 minutes.
Corrected 2025-01-27
K-0761
F · No harm found
To conduct inspection, testing and maintenance of fire doors by qualified individuals.
Corrected 2025-01-27
K-0914
F · No harm found
Ensure receptacles at patient bed locations and where general anesthesia is administered, are tested after initial installation, replacement or servicing.
Corrected 2025-01-27
K-0918
F · No harm found
Have generator or other power source capable of supplying service within 10 seconds.
Corrected 2025-01-29
2023-09-29Fire-safety inspection5 citations
K-0324
F · No harm found
Provide properly protected cooking facilities.
Corrected 2023-10-19
K-0345
F · No harm found
Have approved installation, maintenance and testing program for fire alarm systems.
Corrected 2023-10-19
K-0353
F · No harm found
Inspect, test, and maintain automatic sprinkler systems.
Corrected 2023-10-19
K-0363
F · No harm found
Install corridor and hallway doors that block smoke.
Corrected 2023-10-19
K-0372
F · No harm found
Ensure smoke barriers are constructed to a 1 hour fire resistance rating.
Corrected 2023-10-19
2022-05-26Fire-safety inspection5 citations
K-0291
E · No harm found
Install emergency lighting that can last at least 1 1/2 hours.
Corrected 2022-05-27
K-0293
E · No harm found
Have properly located and lighted "Exit" signs.
Corrected 2022-06-03
K-0351
E · No harm found
Install an approved automatic sprinkler system.
Corrected 2022-08-10
K-0374
D · No harm found
Install smoke barrier doors that can resist smoke for at least 20 minutes.
Corrected 2022-08-10
K-0521
D · No harm found
Ensure heating and ventilation systems that have been properly installed according to the manufacturer's instructions.
Corrected 2022-06-03

Federal penalties

2025-11-17Fine$108,154
2025-01-09Fine$27,641
Total fines$135,795
Citations and penalties from the CMS Provider Data Catalog (three-year survey window, refreshed monthly). Severity codes follow the federal scope/severity grid; “Immediate jeopardy” is the most serious grade CMS issues. CCN 315177.
What people say on Google.
4.285 ratings on Google
★★★★★Steven Van Hise · 2026-05-01 · via Google

“My family and I are incredibly grateful for the care that our 67-year-old Aunt Sammy received at Shore Pointe Care Center. From the moment she arrived, the staff and administration treated her with compassion, dignity, and genuine kindness. The nurses, aides, therapists, and support staff consistently went above and beyond to make sure she was comfortable, safe, and well cared for. The communicat…”

★★★★★Aaron Gottesman · 2026-05-01 · via Google

“My family recently had the pleasure of having my grandmother stay at Shore Pointe Care Center, and I truly cannot say enough positive things about our experience. From the moment she arrived, it was clear that the staff genuinely care about their residents and treat them like family. The nurses and caregivers were incredibly attentive, compassionate, and patient, always taking the time to make sur…”

★★★★★Anthony Dzienkiewicz · 2026-05-01 · via Google

“My grandmother was recently admitted to Shore Point Care Center, and I truly can’t say enough about the level of care, attentiveness, and professionalism shown by the entire team. She has struggled with dementia for many years, and it has been such a relief to finally have peace of mind knowing she is being cared for with such compassion far beyond what we were able to provide at home. Thank you …”

Ratings and reviews are from Google and reflect visitor opinions, not our verification. See all reviews on Google
What unlocks when you order.

Ownership & corporate history

Primary tier
Prior operators & transfers
Corporate network & affiliates
,
Owners' other facilities
· · 2 more

Inspection citations — last 5 years

Locked
The 43 citations above are shown free. The report takes each one and explains it in plain English — what the tag requires, how serious the scope/severity grade really is, whether it recurred across surveys — plus the five-year pattern a single inspection can't show.

Civil & criminal lawsuits

Advanced tier only
Active civil suits
#
Federal dockets
CDC infection data
Unlock the full file
Citations, owner history, lawsuits — decoded into one PDF.
Sources we pull for this facility.
Source
CMS Nursing Home Compare
data.cms.gov Provider Data Catalog
Last verified 2026-08-31
Source
Google Business Profile
Photos, reviews & hours
Displayed with attribution · refreshed on re-run
Source
Secretary of State filings
Entity & officer search
Pulled when a report is ordered
Source
PACER federal dockets
pacer.uscourts.gov
Pulled when a report is ordered