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Nursing homeFAID #8919

Willow Creek Nursing and Rehabilitation Center

2401 WAYNE MEMORIAL DRIVE, GOLDSBORO, NC, 27534
(919) 736-2121
www.willowcreekrehab.com
200 licensed beds
★★★★★2/5CMS Five-Star overall2/5 health inspections2/5 staffing4/5 quality measuresSource: CMS Care Compare

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Photo of WILLOW CREEK NURSING AND REHABILITATION CENTER
Photo via Google · Lisa Murray

Address

2401 Wayne Memorial Drive
Goldsboro, NC 27534
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Public record summary

What we can show you for free.
Bed capacity
200
CMS facility ID
345113
Care type
Nursing home
County
Wayne
Facility name
Willow Creek Nursing and Rehabilitation Center
Street address
2401 WAYNE MEMORIAL DRIVE
City / state / ZIP
Goldsboro, NC 27534
Phone
(919) 736-2121
Website
www.willowcreekrehab.com

About this facility — Willow Creek Nursing and Rehabilitation Center

Willow Creek Nursing and Rehabilitation Center is a Medicare/Medicaid-certified skilled nursing facility in Goldsboro, North Carolina. It is licensed for 200 beds — well above the median for skilled nursing facilities in North Carolina (102 beds).

It is one of 35 senior care facilities in Goldsboro and 420 skilled nursing facilities across North Carolina. Families comparing options should weigh inspection history, ownership record, and litigation — not just the tour — before deciding.

Federal inspectors have cited Willow Creek Nursing and Rehabilitation Center 25 times across 11 inspections in the last three years, including 2 food-safety citations, and CMS has imposed $15,358 in fines. Every citation is listed, dated, and graded in the inspection record below.

This listing draws on federal CMS Nursing Home Compare records, and was last updated on August 31, 2026. Background reports are compiled from primary sources — state inspection files, federal CMS data, corporate registrations, and court records — at the time of order.

Facility background

What the public record shows.

Ownership & operator

Parent company
Principle Long Term Care
Ownership type
For profit - Limited Liability company

Registered owners & officers

Boice, Gale
Officer · Additional disclosable party — since 2018
Hill, Raymond
Additional disclosable party — since 2011
Hill, Robert
Additional disclosable party — since 2011
Hill, Stephen
Additional disclosable party — since 2011
Hood, Lynn
Officer · Operational control — since 2017
Johnson, Dianne
Officer — since 2011
Krishnaraj, Ramesh
Governing body · Additional disclosable party — since 2023
Principle It Services, Inc.
Direct owner · Additional disclosable party — since 2011
Principle Long Term Care, Inc.
Direct owner · Operational control · Additional disclosable party — since 2011
Stroud, Wendy
Governing body · Additional disclosable party — since 2021

Regulatory standing

Federal court records
5 naming its parent company — view the cases (a listed case is not a finding of wrongdoing)
Licensed / certified since
1974-06-01
CMS overall rating
2 of 5 stars
Health deficiencies
9 at the last standard inspection
Federal fines
$15,358 total
Last standard inspection
2026-03-19
Nurse staffing
3.6 hours per resident per day

Cost & payer profile (FY2023 cost report)

Average billed charges
$396 per day (≈ $12,040/month). Private-pay prices typically track billed charges; Medicare and Medicaid pay set rates.
Payer mix (resident days)
70% Medicaid · 9% Medicare · 21% private/other
Occupancy
73% (fiscal year 2023)
Vs. state median
6% above the NC median of $373/day — full state cost breakdown

Services & coverage

Licensed beds
200
Medicare
Accepted
Medicaid
Accepted
Wheelchair accessible
entrance and parking
Visiting hours
Daily 8:00 AM – 8:00 PM
Compiled from CMS Nursing Home Compare; owners/officers from the CMS Ownership dataset; cost & occupancy from the facility's own CMS cost report; hours/accessibility via Google · last verified 2026-08-31. Facilities can submit a correction.

Inspection record

Every citation, dated and graded.

Kitchen & food safety

Federal surveyors inspect the kitchen at every standard visit. This facility has 2 food-safety citations on its three-year record — flagged below among the inspections.
2026-06-11Health inspectionComplaint-triggered5 citations
F-0580
D · No harm foundFrom a complaint
Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.
Corrected 2026-06-30
F-0684
D · No harm foundFrom a complaint
Provide appropriate treatment and care according to orders, resident’s preferences and goals.
Corrected 2026-06-30
F-0755
D · No harm foundFrom a complaint
Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.
Corrected 2026-06-30
F-0842
D · No harm foundFrom a complaint
Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.
Corrected 2026-06-30
F-0908
F · No harm foundFrom a complaint
Keep all essential equipment working safely.
Corrected 2026-06-30
2026-03-19Health inspection2 citations
F-0584
B · No harm found
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Corrected 2026-04-07
F-0812
E · No harm foundFood safety
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Corrected 2026-04-07
5 earlier / fire-safety inspections (18 citations)
2026-02-13Health inspectionComplaint-triggered2 citations
F-0684
G · Actual harmFrom a complaint
Provide appropriate treatment and care according to orders, resident’s preferences and goals.
F-0689
G · Actual harmFrom a complaint
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
2025-01-24Health inspectionComplaint-triggered1 citation
F-0580
D · No harm foundFrom a complaint
Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.
Corrected 2025-01-29
2024-12-06Health inspectionComplaint-triggered7 citations
F-0584
D · No harm foundFrom a complaint
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Corrected 2025-01-24
F-0602
D · No harm foundFrom a complaint
Protect each resident from the wrongful use of the resident's belongings or money.
Corrected 2024-05-19
F-0656
D · No harm found
Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
Corrected 2025-01-24
F-0658
D · No harm found
Ensure services provided by the nursing facility meet professional standards of quality.
Corrected 2025-01-24
F-0695
D · No harm found
Provide safe and appropriate respiratory care for a resident when needed.
Corrected 2025-01-24
F-0726
D · No harm found
Ensure that nurses and nurse aides have the appropriate competencies to care for every resident in a way that maximizes each resident's well being.
Corrected 2025-01-24
F-0760
D · No harm foundFrom a complaint
Ensure that residents are free from significant medication errors.
Corrected 2025-01-24
2023-11-30Health inspectionComplaint-triggered7 citations
F-0582
F · No harm found
Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.
Corrected 2023-12-28
F-0584
D · No harm foundFrom a complaint
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Corrected 2023-12-28
F-0677
D · No harm foundFrom a complaint
Provide care and assistance to perform activities of daily living for any resident who is unable.
Corrected 2023-12-28
F-0688
D · No harm found
Provide appropriate care for a resident to maintain and/or improve range of motion (ROM), limited ROM and/or mobility, unless a decline is for a medical reason.
Corrected 2023-12-28
F-0689
E · No harm foundFrom a complaint
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Corrected 2023-12-28
F-0812
E · No harm foundFood safety
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Corrected 2023-12-28
F-0867
F · No harm found
Set up an ongoing quality assessment and assurance group to review quality deficiencies and develop corrective plans of action.
Corrected 2023-12-28
2026-03-19Fire-safety inspection1 citation
E-0004
F · No harm found
Develop and maintain an Emergency Preparedness Program (EP).
Corrected 2026-04-07

Federal penalties

2026-02-13Fine$4,394
2026-02-13Fine$4,394
2024-12-06Fine$6,570
Total fines$15,358
Citations and penalties from the CMS Provider Data Catalog (three-year survey window, refreshed monthly). Severity codes follow the federal scope/severity grid; “Immediate jeopardy” is the most serious grade CMS issues. CCN 345113.

Visitor reviews

What people say on Google.
2.369 ratings on Google
★Towanda D. Applewhite- Wheeler (Miss Tiajuanna D.) · 2026-07-10 · via Google

“They did not take good care of my father while he was there; allowed him to get a large bed sore in the middle of his back due to not charging his bed sheet or changing him on the regular….. my dad would call for assistance, and they would walk right on by as if they didn’t see his light flashing, and when they finally came, they would have a nasty attitude and talk harsh to him. I would not recom…”

★Sarah Herring · 2026-03-03 · via Google

“I debated about posting a review but Im honestly heartbroken. My grandfather age 91 living on his own, driving still, and a caregiver with no serious health issues went to the er for stomach pain on January 8th. After some test and scans he was found to have high blood sugar and fluid in his lungs but thats it. By January the 17th was strong willed and refused rehab and walked 25ft without a walke…”

★★★★★Shelby Marsh · 2025-05-17 · via Google

“I would like to SHOUT OUT the absolute best service our mother received from the awesome, amazing nurses aide Michelle Mills‼️ Her warm, gentle, and pleasant work attitude was expressed through everything she did for mom,wish we could’ve had her 24/7 with mom. ALSO: the SW, Ms. Leigh Panashy, not sure if she’s the ONLY SW at this facility; but I feel she went above and beyond infinity to help my f…”

Ratings and reviews are from Google and reflect visitor opinions, not our verification. See all reviews on Google

Inside your report

What unlocks when you order.

Ownership & corporate history

Primary tier
Prior operators & transfers
Corporate network & affiliates
,
Owners' other facilities
· · 2 more

Inspection citations — last 5 years

Locked
The 25 citations above are shown free. The report takes each one and explains it in plain English — what the tag requires, how serious the scope/severity grade really is, whether it recurred across surveys — plus the five-year pattern a single inspection can't show.

Civil & criminal lawsuits

Advanced tier only
Active civil suits
#
Federal dockets
CDC infection data
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Citations, owner history, lawsuits — decoded into one PDF.
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Original records

Sources we pull for this facility.
Source
CMS Nursing Home Compare
data.cms.gov Provider Data Catalog
Last verified 2026-08-31
Source
Google Business Profile
Photos, reviews & hours
Displayed with attribution · refreshed on re-run
Source
Secretary of State filings
Entity & officer search
Pulled when a report is ordered
Source
PACER federal dockets
pacer.uscourts.gov
Pulled when a report is ordered